“We have a divine discontent with our performance. It is an antidote to smugness.” These words, written by David Ogilvy, Founder of Ogilvy and Mather International Advertising Company, are the company’s guiding philosophy – one that shapes the corporate culture instilling a passion for creativity, innovation and performance excellence. The company and people embrace Ogilvy’s eight habits that inspire and sustain this creative spirit and passion to achieve excellence. He says that these are agnostic habits “required in all our disciplines and are, by no means, the proprietary to advertising.”
- Courage – Standing up for what you believe (this habit is the foundation for the others creating a strong foundation for trust).
- Idealism – How great you become depends on the size of your dreams.
- Curiosity – Explain, dream and create.
- Playfulness – Be childlike; have fun; enjoy life.
- Candor – Be terribly, terribly honest and dedicated to the truth
- Intuition – Listen to the invisible guru inside of you; go beyond pure logic.
- Free-Spiritedness – Two rules: Rule #1: There are no rules; Rule #2: Never forget Rule #1. Be a free-thinker; be an alchemist.
- Persistence – Persistence and determination are omnipotent always making it better in search of the best.
May you fill your life with your own divine discontent: never settling, always pushing the limits, an indomitable conviction to find the best in yourself, and help others find the best in themselves, never giving up, giving in or giving enough. Find joyous inspiration in Ogilvy’s counsel: “Being very good is not good, you have to be very, very, very, very good.” May yours be a magnificent journey of divine discontent … and more … so much more.
Have a beautiful day and a magnificent week!!!